Coincidentally, the call letters of the station, WAFB, also spelled out their new owner: American Family Broadcasting (although the WAFB calls predate this ownership by 40 years when its former original sister radio station signed on in 1948 with the slogan "Always For Baton Rouge"). In 1988, Guaranty sold the station to AFLAC.
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The station also aired Time for Beany during its early years on the air from the Paramount Television Network and was briefly affiliated with the NTA Film Network, airing programs Sheriff of Cochise, How to Marry a Millionaire, and This is Alice. WAFB also carried some ABC programming with WBRZ until WRBT (now WVLA) signed on in 1971 and some programming from DuMont until that network folded. The station has always been a CBS affiliate but carried some NBC programming until WBRZ-TV signed on in 1955.
WDAM-TV in Hattiesburg, Mississippi moved to channel 7 to accommodate this switch. Originally broadcasting an analog signal on UHF channel 28, WAFB moved to VHF channel 9 in 1960. In 1965, the station moved its transmission tower from Zachary to south of LSU's campus, allowing viewers in a 90-mile (140 km) radius to receive its signal it was also in that year that the station started broadcasting in color. Royal Street owned the station until 1964, when it sold the station to locally based Guaranty Corporation. In 1957, they sold the radio stations, with the AM station changing its format to black music and the FM station going off the air a new WAFB-FM would sign on in 1968. Prejean and associates (Modern Broadcasting of Baton Rouge) were the first owners of the station, and they sold it to Royal Street Corporation of New Orleans in 1956, which owned WDSU-TV, the first television station in Louisiana. It launched as a television counterpart to local radio stations WAFB and WAFB-FM, which both signed on in 1948 and were affiliated with MBS. The station began broadcasting on April 19, 1953, as the first television station in Baton Rouge, and the second television station in the state of Louisiana. Both stations share studios on Government Street in downtown Baton Rouge, while WAFB's transmitter is located on River Road near the city's Riverbend section.
It is owned by Gray Television alongside low-power, Class A MyNetworkTV affiliate WBXH-CD (channel 39). WAFB (channel 9) is a television station in Baton Rouge, Louisiana, United States, affiliated with CBS.
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